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ACER’s psychology sales consultants support the development of practitioners that are highly skilled, knowledgeable and engaged in excellent practice.
As the Manager of Psychology Sales at ACER Press and a registered psychologist, Eirini Lammi works with psychologists, psychiatrists, paediatricians, allied health professionals and teachers, which puts her and her team – fellow psychologists Marian Power and Blair Heading in Melbourne and Marika Conomos in Sydney – in a unique position.
‘We provide practitioners with statistically and technically sound products that best serve their needs,’ explains Eirini, ‘but we’re also in a position to inform our colleagues in ACER Press about developments in the field and products that we might consider publishing.’ That’s led Eirini to instigate links with organisations such as Generation Next and Quirky Kid. ‘Licensing and partnerships like these come about because of the networks we develop,’ she explains.
She and the team also keep a weather eye on developments that influence the way ACER Press can best support practitioners. ‘The change from state-based to national registration for psychologists, for example, has shifted the way the sector functions,’ Eirini explains. ‘Likewise, Commonwealth policy changes to do with the assessment and diagnosis of autism spectrum disorders have influenced the way practitioners address their needs.
‘The fifth edition of the American Psychiatric Association’s Diagnostic and Statistical Manual of Mental Disorders in 2013 will also influence the way practitioners undertake diagnoses, select tests and develop intervention strategies.’
Eirini and her team also provide feedback on ACER Press publications such as the second edition of Erica Frydenberg’s Adolescent Coping Scale. ‘Erica is the starting point for a revision like this, and it’s driven by Product Manager for Assessment Li-Ai Lim and the ACER Press team, but Li invites our input because we’re able to review the instrument from the point of view of the practitioners who will use it,’ Eirini says.
‘We also provide substantial professional development on the instrument for practitioners. Erica will be delivering a series of workshops through the ACER Institute later this year while I’m running half-day workshops.
‘Because we’re constantly in touch with practitioners we understand their needs. Within our capacity at ACER Press, we’re involved in the development and licensing of products to meet those needs. Both aspects of our work are about ensuring practitioners are highly skilled, knowledgeable and engaged in excellent practice.’
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